MediaAlpha, Inc.
NYSE:MAX
10.35 (USD) • At close June 2, 2025
Overview | Financials
Numbers are in millions (except for per share data and ratios) USD.
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | |
|---|---|---|---|---|---|---|---|
| Revenue
| 864.704 | 388.149 | 459.072 | 645.274 | 584.814 | 408.005 | 296.91 |
| Cost of Revenue
| 721.131 | 321.437 | 389.013 | 543.75 | 499.434 | 342.909 | 247.67 |
| Gross Profit
| 143.573 | 66.712 | 70.059 | 101.524 | 85.38 | 65.096 | 49.24 |
| Gross Profit Ratio
| 0.166 | 0.172 | 0.153 | 0.157 | 0.146 | 0.16 | 0.166 |
| Reseach & Development Expenses
| 19.764 | 18.458 | 21.077 | 15.195 | 12.449 | 7.042 | 10.339 |
| General & Administrative Expenses
| 56.359 | 62.746 | 55.556 | 61.357 | 32.913 | 19.391 | 7.843 |
| Selling & Marketing Expenses
| 24.725 | 25.432 | 28.816 | 22.823 | 20.483 | 13.822 | 11.739 |
| SG&A
| 81.084 | 88.178 | 84.372 | 84.18 | 53.396 | 33.213 | 19.582 |
| Other Expenses
| 0 | 0 | 75.094 | -3.841 | -2.302 | 0 | 0 |
| Operating Expenses
| 100.848 | 106.636 | 105.449 | 99.375 | 65.845 | 40.255 | 29.921 |
| Operating Income
| 42.725 | -39.924 | 39.704 | -1.692 | 19.535 | 24.841 | 19.319 |
| Operating Income Ratio
| 0.049 | -0.103 | 0.086 | -0.003 | 0.033 | 0.061 | 0.065 |
| Total Other Income Expenses Net
| -19.223 | -17.094 | 65.849 | -11.671 | -10.24 | -7.021 | -1.194 |
| Income Before Tax
| 23.502 | -57.018 | 30.459 | -9.522 | 9.295 | 17.82 | 18.125 |
| Income Before Tax Ratio
| 0.027 | -0.147 | 0.066 | -0.015 | 0.016 | 0.044 | 0.061 |
| Income Tax Expense
| 1.384 | -0.463 | 102.905 | -1.047 | -1.267 | 7.021 | 11.795 |
| Net Income
| 16.629 | -40.42 | -72.446 | -8.475 | 10.562 | 10.799 | 18.125 |
| Net Income Ratio
| 0.019 | -0.104 | -0.158 | -0.013 | 0.018 | 0.026 | 0.061 |
| EPS
| 0.31 | -0.89 | -1.73 | -0.23 | 0.32 | 0.33 | 0.56 |
| EPS Diluted
| 0.31 | -0.89 | -1.73 | -0.14 | 0.32 | 0.33 | 0.56 |
| EBITDA
| 44.535 | -34.433 | 46.604 | 2.149 | 20.723 | 30.494 | 31.275 |
| EBITDA Ratio
| 0.052 | -0.089 | 0.102 | 0.003 | 0.035 | 0.075 | 0.105 |