MediaAlpha, Inc.
NYSE:MAX
12.4 (USD) • At close September 5, 2025
Overview | Financials
Numbers are in millions (except for per share data and ratios) USD.
| 2025 Q2 | 2025 Q1 | 2024 Q4 | 2024 Q3 | 2024 Q2 | 2024 Q1 | 2023 Q4 | 2023 Q3 | 2023 Q2 | 2023 Q1 | 2022 Q4 | 2022 Q3 | 2022 Q2 | 2022 Q1 | 2021 Q4 | 2021 Q3 | 2021 Q2 | 2021 Q1 | 2020 Q4 | 2020 Q3 | 2020 Q2 | 2020 Q1 | 2019 Q4 | 2019 Q3 | 2019 Q2 | 2019 Q1 | 2018 Q2 | 2018 Q1 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue
| 251.622 | 264.309 | 300.648 | 259.133 | 178.274 | 126.649 | 117.174 | 74.573 | 84.772 | 111.63 | 124.007 | 89.017 | 103.449 | 142.599 | 161.584 | 152.749 | 157.353 | 173.588 | 190.205 | 151.548 | 123.616 | 119.445 | 126.148 | 110.397 | 89.111 | 85.73 | 74.228 | 74.228 |
| Cost of Revenue
| 214.435 | 222.67 | 251.666 | 219.907 | 148.198 | 104.578 | 94.892 | 62.277 | 71.006 | 93.262 | 103.864 | 76.343 | 87.925 | 120.881 | 136.187 | 128.08 | 132.304 | 147.179 | 163.742 | 130.83 | 104.193 | 100.669 | 105.779 | 92.707 | 74.679 | 72.212 | 61.918 | 61.918 |
| Gross Profit
| 37.187 | 41.639 | 48.982 | 39.226 | 30.076 | 22.071 | 22.282 | 12.296 | 13.766 | 18.368 | 20.143 | 12.674 | 15.524 | 21.718 | 25.397 | 24.669 | 25.049 | 26.409 | 26.463 | 20.718 | 19.423 | 18.776 | 20.369 | 17.69 | 14.432 | 13.519 | 12.31 | 12.31 |
| Gross Profit Ratio
| 0.148 | 0.158 | 0.163 | 0.151 | 0.169 | 0.174 | 0.19 | 0.165 | 0.162 | 0.165 | 0.162 | 0.142 | 0.15 | 0.152 | 0.157 | 0.162 | 0.159 | 0.152 | 0.139 | 0.137 | 0.157 | 0.157 | 0.161 | 0.16 | 0.162 | 0.158 | 0.166 | 0.166 |
| Reseach & Development Expenses
| 5.353 | 4.886 | 5.021 | 5.328 | 5.052 | 4.363 | 3.933 | 4.296 | 5.061 | 5.168 | 4.909 | 5.291 | 5.661 | 5.216 | 4.291 | 3.754 | 3.835 | 3.315 | 6.967 | 1.766 | 1.873 | 1.843 | 1.868 | 1.609 | 1.574 | 1.783 | 2.585 | 2.585 |
| General & Administrative Expenses
| 47.148 | 17.595 | 19.592 | 11.794 | 13.824 | 11.149 | 12.273 | 16.648 | 18.07 | 15.755 | 14.987 | 11.105 | 12.316 | 17.148 | 16.68 | 15.349 | 13.582 | 15.746 | 25.983 | 7.595 | 3.055 | 3.247 | 3.126 | 3.171 | 2.541 | 6.547 | 1.961 | 1.961 |
| Selling & Marketing Expenses
| 5.228 | 5.626 | 6.117 | 6.496 | 6.316 | 5.796 | 5.63 | 6.101 | 6.707 | 6.994 | 6.782 | 6.853 | 7.958 | 7.223 | 6.102 | 5.62 | 5.717 | 5.384 | 11.617 | 2.916 | 2.814 | 3.136 | 3.236 | 3.227 | 2.982 | 3.68 | 2.935 | 2.935 |
| SG&A
| 16.613 | 23.221 | 25.709 | 18.29 | 20.14 | 16.945 | 17.903 | 22.749 | 24.777 | 22.749 | 21.769 | 17.958 | 20.274 | 24.371 | 22.782 | 20.969 | 19.299 | 21.13 | 37.6 | 10.511 | 5.869 | 6.383 | 6.362 | 6.398 | 5.523 | 10.227 | 4.896 | 4.896 |
| Other Expenses
| 0 | 13.416 | 0 | 0 | 1.808 | 0.009 | 0 | 0.1 | 0.116 | 0 | 0 | 0 | -0.044 | 0 | 0 | 0 | -0.171 | 0.15 | -0.304 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Operating Expenses
| 21.966 | 41.523 | 30.73 | 23.618 | 23.024 | 19.041 | 21.836 | 27.045 | 29.838 | 27.917 | 26.678 | 23.249 | 25.935 | 29.587 | 27.073 | 24.723 | 23.134 | 24.445 | 37.6 | 12.277 | 7.742 | 8.226 | 8.23 | 8.007 | 7.097 | 12.009 | 7.48 | 7.48 |
| Operating Income
| 15.221 | 0.116 | 18.252 | 15.608 | 7.052 | 3.03 | 0.446 | -14.749 | -16.072 | -9.549 | 76.682 | -10.575 | -10.411 | -7.869 | -1.676 | -0.054 | 1.915 | 1.964 | -11.137 | 8.441 | 11.681 | 10.55 | 12.139 | 9.683 | 7.335 | 1.51 | 4.83 | 4.83 |
| Operating Income Ratio
| 0.06 | 0 | 0.061 | 0.06 | 0.04 | 0.024 | 0.004 | -0.198 | -0.19 | -0.086 | 0.618 | -0.119 | -0.101 | -0.055 | -0.01 | -0 | 0.012 | 0.011 | -0.059 | 0.056 | 0.094 | 0.088 | 0.096 | 0.088 | 0.082 | 0.018 | 0.065 | 0.065 |
| Total Other Income Expenses Net
| -37.438 | -2.499 | -10.036 | -3.408 | -1.943 | -3.836 | -4.532 | -3.847 | -3.758 | -4.957 | 79.88 | -11.195 | -2 | -0.836 | -5.031 | -2.081 | -2.408 | -2.151 | -3.398 | -3.592 | -1.535 | -1.715 | -1.762 | -1.92 | -2.376 | -1.67 | -0.299 | -0.299 |
| Income Before Tax
| -22.217 | -2.383 | 8.216 | 12.2 | 4.55 | -1.464 | -4.086 | -18.596 | -19.83 | -14.506 | 73.345 | -21.77 | -12.411 | -8.705 | -6.707 | -2.135 | -0.493 | -0.187 | -14.535 | 4.849 | 10.146 | 8.835 | 10.377 | 7.763 | 4.959 | -0.16 | 4.531 | 4.531 |
| Income Before Tax Ratio
| -0.088 | -0.009 | 0.027 | 0.047 | 0.026 | -0.012 | -0.035 | -0.249 | -0.234 | -0.13 | 0.591 | -0.245 | -0.12 | -0.061 | -0.042 | -0.014 | -0.003 | -0.001 | -0.076 | 0.032 | 0.082 | 0.074 | 0.082 | 0.07 | 0.056 | -0.002 | 0.061 | 0.061 |
| Income Tax Expense
| 0.316 | -0.049 | 0.915 | 0.312 | 0.13 | 0.027 | -0.793 | 0.102 | 0.15 | 0.078 | 101.695 | -0.544 | 0.611 | 1.143 | -2.683 | 2.125 | -0.125 | -0.364 | -1.287 | 0.02 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Net Income
| -18.742 | -1.948 | 4.64 | 9.482 | 3.62 | -1.113 | -2.366 | -13.502 | -14.286 | -14.584 | -28.35 | -21.226 | -13.022 | -9.848 | -1.845 | -3.527 | -0.197 | 0.285 | -13.248 | 4.829 | 10.146 | 8.835 | 10.377 | 7.763 | 4.959 | -0.16 | 4.531 | 4.531 |
| Net Income Ratio
| -0.074 | -0.007 | 0.015 | 0.037 | 0.02 | -0.009 | -0.02 | -0.181 | -0.169 | -0.131 | -0.229 | -0.238 | -0.126 | -0.069 | -0.011 | -0.023 | -0.001 | 0.002 | -0.07 | 0.032 | 0.082 | 0.074 | 0.082 | 0.07 | 0.056 | -0.002 | 0.061 | 0.061 |
| EPS
| -0.334 | -0.04 | 0.084 | 0.17 | 0.068 | -0.023 | -0.05 | -0.29 | -0.32 | -0.33 | -0.66 | -0.5 | -0.31 | -0.24 | -0.048 | -0.092 | -0.005 | 0.01 | -0.41 | 0.15 | 0.32 | 0.27 | 0.32 | 0.24 | 0.153 | -0.005 | 0.077 | 0.077 |
| EPS Diluted
| -0.334 | -0.04 | 0.084 | 0.17 | 0.068 | -0.023 | -0.05 | -0.29 | -0.32 | -0.33 | -0.66 | -0.5 | -0.31 | -0.24 | -0.03 | -0.058 | -0.003 | 0.004 | -0.23 | 0.15 | 0.32 | 0.27 | 0.32 | 0.24 | 0.153 | -0.005 | 0.077 | 0.077 |
| EBITDA
| -18.779 | 0.116 | 13.073 | 17.436 | 8.878 | 5.119 | 1.639 | -12.691 | -13.994 | -9.549 | 67.051 | -17.197 | -8.499 | -6.388 | -3.743 | 0.475 | 2.736 | 2.776 | -10.553 | 9.303 | 12.55 | 11.421 | 13.426 | 11.133 | 8.793 | 2.968 | 7.819 | 7.819 |
| EBITDA Ratio
| -0.075 | 0 | 0.043 | 0.067 | 0.05 | 0.04 | 0.014 | -0.17 | -0.165 | -0.086 | 0.541 | -0.193 | -0.082 | -0.045 | -0.023 | 0.003 | 0.017 | 0.016 | -0.055 | 0.061 | 0.102 | 0.096 | 0.106 | 0.101 | 0.099 | 0.035 | 0.105 | 0.105 |