MediaAlpha, Inc.
NYSE:MAX
12.4 (USD) • At close September 5, 2025
Overview | Financials
Numbers are in millions (except for per share data and ratios) USD.
| 2025 Q2 | 2025 Q1 | 2024 Q4 | 2024 Q3 | 2024 Q2 | 2024 Q1 | 2023 Q4 | 2023 Q3 | 2023 Q2 | 2023 Q1 | 2022 Q4 | 2022 Q3 | 2022 Q2 | 2022 Q1 | 2021 Q4 | 2021 Q3 | 2021 Q2 | 2021 Q1 | 2020 Q4 | 2020 Q3 | 2020 Q2 | 2020 Q1 | 2019 Q4 | 2019 Q1 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Assets: | ||||||||||||||||||||||||
| Current Assets: | ||||||||||||||||||||||||
| Cash & Cash Equivalents
| 85.381 | 63.561 | 43.266 | 32.304 | 28.659 | 14.471 | 17.271 | 15.196 | 20.029 | 19.529 | 14.542 | 30.208 | 35.194 | 55.288 | 50.564 | 29.301 | 15 | 12.853 | 23.554 | 12.005 | 26.429 | -10.028 | 10.028 | -5.662 |
| Short Term Investments
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 20.056 | 0 | 11.324 |
| Cash and Short Term Investments
| 85.381 | 63.561 | 43.266 | 32.304 | 28.659 | 14.471 | 17.271 | 15.196 | 20.029 | 19.529 | 14.542 | 30.208 | 35.194 | 55.288 | 50.564 | 29.301 | 15 | 12.853 | 23.554 | 12.005 | 26.429 | 10.028 | 10.028 | 5.662 |
| Net Receivables
| 102.776 | 114.846 | 142.932 | 126.814 | 90.696 | 57.495 | 53.773 | 33.051 | 32.589 | 43.126 | 59.998 | 34.708 | 38.856 | 61.163 | 76.094 | 71.305 | 74.285 | 80.268 | 96.295 | 63.084 | 56.767 | 0 | 56.012 | 0 |
| Inventory
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Current Assets
| 4.317 | 4.058 | 3.711 | 2.936 | 3.34 | 7.322 | 7.058 | 2.773 | 3.484 | 4.603 | 11.76 | 4.951 | 6.359 | 7.82 | 20.896 | 3.959 | 5.457 | 7.251 | 15.9 | 1.623 | 1.709 | 0 | 1.448 | 0 |
| Total Current Assets
| 192.474 | 182.465 | 189.909 | 162.054 | 122.695 | 75.627 | 74.573 | 51.02 | 56.102 | 67.258 | 80.42 | 69.867 | 80.409 | 124.271 | 137.106 | 104.565 | 94.742 | 100.372 | 127.799 | 76.712 | 84.905 | 10.028 | 67.488 | 5.662 |
| Non-Current Assets: | ||||||||||||||||||||||||
| Property, Plant & Equipment, Net
| 0 | 0 | 0 | 0 | 0 | 0 | 2.199 | 0 | 0 | 0 | 2.761 | -1.4 | 0 | 0 | 3.514 | 1.06 | 1.06 | 0.749 | 0.762 | 0.701 | 0.71 | 0 | 0.755 | 0 |
| Goodwill
| 47.739 | 47.739 | 47.739 | 47.739 | 47.739 | 47.739 | 47.739 | 47.739 | 47.739 | 47.739 | 47.739 | 47.739 | 47.739 | 18.402 | 18.402 | 18.402 | 18.402 | 18.402 | 18.402 | 18.402 | 18.402 | 0 | 18.402 | 0 |
| Intangible Assets
| 4.613 | 5.125 | 19.985 | 21.588 | 22.797 | 24.406 | 26.015 | 27.744 | 29.474 | 31.203 | 32.932 | 34.623 | 36.327 | 11.884 | 12.567 | 13.313 | 14.059 | 14.805 | 15.551 | 16.35 | 17.149 | 0 | 18.752 | 0 |
| Goodwill and Intangible Assets
| 52.352 | 52.864 | 67.724 | 69.327 | 70.536 | 72.145 | 73.754 | 75.483 | 77.213 | 78.942 | 80.671 | 82.362 | 84.066 | 30.286 | 30.969 | 31.715 | 32.461 | 33.207 | 33.953 | 34.752 | 35.551 | 0 | 37.154 | 0 |
| Long Term Investments
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1.4 | 1.4 | 0 | 0 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tax Assets
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -4.161 | 103.584 | 103.008 | 101.859 | 102.656 | 92.348 | 92.24 | 91.278 | 35.21 | 0 | 0 | 0 | 0 | 0 |
| Other Non-Current Assets
| 4.592 | 4.654 | 4.814 | 4.729 | 4.994 | 5.251 | 3.399 | 6.529 | 6.885 | 7.24 | 8.99 | 9.406 | 18.395 | 18.805 | 5.559 | 15.819 | 15.9 | 16.085 | 16.21 | 21.665 | 14.625 | -10.028 | 0 | -5.662 |
| Total Non-Current Assets
| 56.944 | 57.518 | 72.538 | 74.056 | 75.53 | 77.396 | 79.352 | 82.012 | 84.098 | 86.182 | 89.661 | 195.352 | 205.469 | 150.95 | 152.698 | 140.942 | 141.661 | 141.319 | 86.135 | 57.118 | 50.886 | -10.028 | 37.909 | -5.662 |
| Total Assets
| 249.418 | 239.983 | 262.447 | 236.11 | 198.225 | 153.023 | 153.925 | 133.032 | 140.2 | 153.44 | 170.081 | 265.219 | 285.878 | 275.221 | 289.804 | 245.507 | 236.403 | 241.691 | 213.934 | 133.83 | 135.791 | 0 | 105.397 | 0 |
| Liabilities & Equity: | ||||||||||||||||||||||||
| Current Liabilities: | ||||||||||||||||||||||||
| Account Payables
| 75.838 | 82.354 | 105.563 | 109.577 | 90.604 | 53.586 | 56.279 | 38.749 | 37.815 | 46.313 | 53.992 | 42.336 | 33.434 | 51.509 | 61.77 | 44.213 | 46.306 | 64.574 | 98.249 | 61.697 | 65.622 | 0 | 40.455 | 0 |
| Short Term Debt
| 8.869 | 8.859 | 8.849 | 8.839 | 8.829 | 11.866 | 11.854 | 8.797 | 8.787 | 8.777 | 8.77 | 8.76 | 8.749 | 8.74 | 8.73 | 6.345 | 0 | 0 | 0 | 6.262 | 0.585 | 0 | 0.873 | 0 |
| Tax Payables
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Deferred Revenue
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Current Liabilities
| 63.98 | 18.203 | 18.542 | 14.202 | 11.808 | 10.833 | 11.588 | 12.708 | 13.241 | 10.074 | 14.13 | 12.723 | 13.204 | 10.012 | 13.716 | 7.437 | 7.472 | 5.36 | 9.206 | 12.722 | 4.076 | 0 | 6.584 | 0 |
| Total Current Liabilities
| 148.687 | 109.416 | 132.954 | 132.618 | 111.241 | 76.285 | 79.721 | 60.254 | 59.843 | 65.164 | 76.892 | 63.819 | 55.387 | 70.261 | 84.216 | 57.995 | 53.778 | 69.934 | 107.455 | 80.681 | 70.283 | 0 | 47.912 | 0 |
| Non-Current Liabilities: | ||||||||||||||||||||||||
| Long Term Debt
| 149.154 | 151.375 | 153.596 | 155.811 | 158.023 | 160.234 | 164.095 | 167.697 | 169.899 | 172.1 | 176.734 | 186.546 | 206.685 | 180.759 | 181.285 | 180.254 | 183.344 | 183.004 | 182.668 | 199.146 | 96.367 | 0 | 96.665 | 0 |
| Deferred Revenue Non-Current
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Deferred Tax Liabilities Non-Current
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 75.355 | 22.498 | 0 | 0 | 0 | 0 | 0 |
| Other Non-Current Liabilities
| 8.534 | 171.751 | 175.725 | 7.302 | 6.931 | 5.907 | 4.534 | 4.76 | 4.852 | 4.882 | 2.539 | 83.256 | 83.279 | 81.85 | 85.869 | 80.179 | 78.507 | 78.178 | 25.332 | 181.673 | 181.549 | 0 | 74.416 | 0 |
| Total Non-Current Liabilities
| 157.688 | 171.751 | 175.725 | 163.113 | 164.954 | 166.141 | 168.629 | 172.457 | 174.751 | 176.982 | 179.273 | 269.802 | 289.964 | 262.609 | 267.154 | 260.433 | 261.851 | 261.182 | 208 | 380.819 | 277.916 | 0 | 171.081 | 0 |
| Total Liabilities
| 306.375 | 281.167 | 308.679 | 295.731 | 276.195 | 242.426 | 248.35 | 232.711 | 234.594 | 242.146 | 256.165 | 333.621 | 345.351 | 332.87 | 351.37 | 318.428 | 315.629 | 331.116 | 315.455 | 461.5 | 348.199 | 0 | 218.993 | 0 |
| Equity: | ||||||||||||||||||||||||
| Preferred Stock
| 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Common Stock
| 0.68 | 0.675 | 0.671 | 0.667 | 0.663 | 0.658 | 0.655 | 0.647 | 0.64 | 0.632 | 0.626 | 0.619 | 0.614 | 0.612 | 0.606 | 0.602 | 0.597 | 0.592 | 0.589 | 82.1 | 81.494 | 0 | 79.547 | 0 |
| Retained Earnings
| -526.623 | -507.881 | -505.933 | -510.573 | -520.055 | -523.675 | -522.562 | -520.196 | -506.694 | -492.408 | -482.142 | -455.177 | -440.691 | -431.552 | -424.476 | -422.631 | -418.876 | -418.679 | -418.973 | -409.77 | -293.902 | 0 | -193.143 | 0 |
| Accumulated Other Comprehensive Income/Loss
| 0 | 0 | 0 | 0 | 0 | -0 | 0 | 0 | 0 | 0 | -0 | 0 | -0 | 0 | 0 | -0 | 0 | 0 | 0 | -0.755 | -0.682 | -113.596 | 0 | 40.48 |
| Other Total Stockholders Equity
| 522.169 | 515.125 | 507.64 | 501.543 | 494.995 | 503.949 | 511.613 | 503.303 | 489.831 | 478.499 | 465.523 | 455.753 | 443.514 | 433.157 | 419.533 | 407.745 | 397.71 | 387.284 | 384.611 | 0 | 0 | 0 | 0 | 0 |
| Total Shareholders Equity
| -3.774 | 7.919 | 2.378 | -8.363 | -24.397 | -19.068 | -10.294 | -16.246 | -16.223 | -13.277 | -15.993 | 1.195 | 3.437 | 2.217 | -4.337 | -14.284 | -20.569 | -30.803 | -101.521 | -327.67 | -212.408 | -113.596 | -113.596 | 40.48 |
| Total Equity
| -56.957 | -41.184 | -46.232 | -59.621 | -77.97 | -89.403 | -94.425 | -99.679 | -94.394 | -88.706 | -86.084 | -68.402 | -59.473 | -57.649 | -61.566 | -72.921 | -79.226 | -89.425 | -172.866 | -327.67 | -212.408 | -113.596 | -113.596 | 40.48 |
| Total Liabilities & Shareholders Equity
| 249.418 | 239.983 | 262.447 | 236.11 | 198.225 | 153.023 | 153.925 | 133.032 | 140.2 | 153.44 | 170.081 | 265.219 | 285.878 | 275.221 | 289.804 | 245.507 | 236.403 | 241.691 | 213.934 | 133.83 | 135.791 | -113.596 | 105.397 | 40.48 |