Baidu, Inc.
HKEX:9888.HK
84.65 (HKD) • At close July 3, 2025
Overview | Financials
Numbers are in millions (except for per share data and ratios) HKD.
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue
| 133,125 | 134,598 | 123,675 | 124,493 | 107,074 | 107,413 | 102,277 | 84,809 | 70,549.364 | 66,381.729 | 49,052.318 | 31,943.924 | 22,306.026 | 14,500.786 | 7,915.074 | 4,447.776 | 3,198.252 | 1,744.425 | 837.838 | 40.571 | 117.45 | 40.571 |
| Cost of Revenue
| 66,102 | 65,031 | 63,935 | 64,314 | 55,158 | 62,850 | 51,744 | 43,062 | 35,278.945 | 27,458.03 | 18,885.45 | 11,471.839 | 6,448.545 | 3,896.883 | 2,149.288 | 1,616.236 | 1,155.457 | 645.406 | 245.489 | 22.636 | 32.988 | 20.704 |
| Gross Profit
| 67,023 | 69,567 | 59,740 | 60,179 | 51,916 | 44,563 | 50,533 | 41,747 | 35,270.419 | 38,923.699 | 30,166.868 | 20,472.085 | 15,857.481 | 10,603.903 | 5,765.786 | 2,831.54 | 2,042.795 | 1,099.019 | 592.349 | 17.935 | 84.462 | 19.868 |
| Gross Profit Ratio
| 0.503 | 0.517 | 0.483 | 0.483 | 0.485 | 0.415 | 0.494 | 0.492 | 0.5 | 0.586 | 0.615 | 0.641 | 0.711 | 0.731 | 0.728 | 0.637 | 0.639 | 0.63 | 0.707 | 0.442 | 0.719 | 0.49 |
| Reseach & Development Expenses
| 22,133 | 24,192 | 23,315 | 24,938 | 19,513 | 18,346 | 15,772 | 12,928 | 10,150.753 | 10,175.762 | 6,980.962 | 4,106.832 | 2,304.825 | 1,334.434 | 718.038 | 422.615 | 286.256 | 140.702 | 79.231 | 5.191 | 11.407 | 5.19 |
| General & Administrative Expenses
| 0 | 10,319 | 10,314 | 12,523 | 9,663 | 9,410 | 9,131 | 8,528 | 2,657.341 | 2,572.596 | 2,083.584 | 1,160.824 | 659.746 | 0 | 0 | 0 | 0 | 0 | 0 | 22.039 | 0 | 0 |
| Selling & Marketing Expenses
| 0 | 13,200 | 10,200 | 12,200 | 8,400 | 10,500 | 10,100 | 4,600 | 12,413.245 | 14,503.787 | 8,298.558 | 4,012.709 | 1,841.59 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| SG&A
| 23,620 | 23,519 | 20,514 | 24,723 | 18,063 | 19,910 | 19,231 | 13,128 | 15,070.586 | 17,076.383 | 10,382.142 | 5,173.533 | 2,501.336 | 1,692.81 | 1,088.98 | 803.988 | 659.804 | 411.163 | 250.24 | 22.039 | 55.513 | 22.036 |
| Other Expenses
| 0 | 0 | -5,737 | -1,038 | 9,403 | -8,460 | 9,428 | 4,598 | 3,793.473 | 24,728.162 | 257.704 | 186.023 | 454.271 | 1,692.81 | 1,088.98 | 659.804 | 250.24 | 411.163 | 250.24 | 0 | 62.053 | 23.974 |
| Operating Expenses
| 45,753 | 47,711 | 43,829 | 49,661 | 37,576 | 38,256 | 35,003 | 26,056 | 25,221.339 | 27,252.145 | 17,363.104 | 9,280.365 | 4,806.161 | 3,027.244 | 1,807.018 | 1,226.603 | 946.06 | 551.865 | 329.471 | 27.23 | 73.46 | 29.164 |
| Operating Income
| 21,270 | 21,856 | -5,575 | -8,460 | -8,374 | -19,485 | 15,530 | 15,691 | 10,049.08 | 11,671.554 | 12,803.764 | 11,191.72 | 11,051.32 | 7,576.659 | 3,958.768 | 1,604.937 | 1,096.735 | 547.154 | 262.878 | -9.295 | 11.002 | -9.296 |
| Operating Income Ratio
| 0.16 | 0.162 | -0.045 | -0.068 | -0.078 | -0.181 | 0.152 | 0.185 | 0.142 | 0.176 | 0.261 | 0.35 | 0.495 | 0.522 | 0.5 | 0.361 | 0.343 | 0.314 | 0.314 | -0.229 | 0.094 | -0.229 |
| Total Other Income Expenses Net
| 7,352 | 3,342 | 15,687 | 19,238 | 8,750 | -6,647 | 11,795 | 5,592 | 4,460 | 26,235 | 1,680.642 | 1,024.987 | 914.117 | 232.52 | 102.395 | 78.184 | 586.386 | 69.062 | 901.301 | 58.811 | 1.482 | 13.673 |
| Income Before Tax
| 28,622 | 25,198 | 10,112 | 10,778 | 23,090 | -340 | 27,325 | 21,283 | 14,509.207 | 37,906.623 | 14,474.543 | 12,185.016 | 11,965.437 | 7,809.179 | 4,061.163 | 1,683.121 | 1,164.179 | 616.216 | 309.419 | -8.885 | 12.483 | -8.882 |
| Income Before Tax Ratio
| 0.215 | 0.187 | 0.082 | 0.087 | 0.216 | -0.003 | 0.267 | 0.251 | 0.206 | 0.571 | 0.295 | 0.381 | 0.536 | 0.539 | 0.513 | 0.378 | 0.364 | 0.353 | 0.369 | -0.219 | 0.106 | -0.219 |
| Income Tax Expense
| 4,447 | 3,649 | 2,578 | 3,187 | 4,064 | 1,948 | 4,743 | 2,995 | 2,913.594 | 5,474.377 | 2,231.172 | 1,828.93 | 1,574.159 | 1,188.861 | 535.995 | 198.017 | 116.071 | -12.752 | 12.256 | -0.41 | 0.48 | -0.414 |
| Net Income
| 23,760 | 20,315 | 7,559 | 7,591 | 22,472 | -2,288 | 27,573 | 18,301 | 11,632.269 | 33,664.173 | 13,187.069 | 10,518.966 | 10,456.028 | 6,638.637 | 3,525.168 | 1,485.104 | 1,048.108 | 628.968 | 301.766 | -8.885 | 12.003 | -8.882 |
| Net Income Ratio
| 0.178 | 0.151 | 0.061 | 0.061 | 0.21 | -0.021 | 0.27 | 0.216 | 0.165 | 0.507 | 0.269 | 0.329 | 0.469 | 0.458 | 0.445 | 0.334 | 0.328 | 0.361 | 0.36 | -0.219 | 0.102 | -0.219 |
| EPS
| 9.233 | 9.507 | 2.913 | 4.316 | 9.207 | 0.806 | 11.643 | 7.603 | 4.666 | 14.718 | 5.893 | 4.728 | 4.589 | 2.864 | 1.453 | 0.609 | 0.429 | 0.238 | 0.109 | 0.029 | 0.004 | -0.006 |
| EPS Diluted
| 8.934 | 7.616 | 2.885 | 4.23 | 9.127 | 0.805 | 11.553 | 7.554 | 4.666 | 14.671 | 5.87 | 4.721 | 4.584 | 2.858 | 1.449 | 0.606 | 0.423 | 0.232 | 0.105 | 0.018 | 0.004 | -0.004 |
| EBITDA
| 35,949 | 36,535 | 14,509 | 14,099 | 14,340 | 24,758 | 29,330 | 29,339 | 18,376 | 38,766.215 | 15,027.334 | 12,680.479 | 12,077.827 | 8,776.642 | 4,538.489 | 1,921.947 | 1,921.947 | 728.089 | 1,377.449 | 69.629 | 20.947 | 69.629 |
| EBITDA Ratio
| 0.27 | 0.271 | 0.117 | 0.113 | 0.134 | 0.23 | 0.287 | 0.346 | 0.26 | 0.584 | 0.306 | 0.397 | 0.541 | 0.605 | 0.573 | 0.432 | 0.601 | 0.417 | 1.644 | 1.716 | 0.178 | 1.716 |